Whether its a postcard, a brand system or anywhere in between, visual design is a natural conclusion to design research and user experience efforts.
Before sketching ideas I look for inspiration of examples that reinforce the strategy and goals of the project. Sometimes that's in the form of a style tile or a mood board.
One of three style tiles created for the Building 36 brand refresh, built with Photoshop
Moodboard for a wedding experience design, built with Invision Boards
After deciding a visual direction I sketch with pencil and paper or sometimes on a whiteboard when working with multiple designers.
Logo sketches for Inflexion logo mark
Illustration sketches for an e-Book
Layout ideas for a wedding website
Finally, I take to the computer to finish the designs. For interaction designs, I use Sketch, or Photoshop. For illustrations and graphics I use Illustrator and for print work I use InDesign.
Crochet Well Logo Design
Wedding Website Design
Western Avenue Holiday Open Studios Branding