Visual Design

Whether its a postcard, a brand system or anywhere in between, visual design is a natural conclusion to design research and user experience efforts.

Design Research and Inspiration

Before sketching ideas I look for inspiration of examples that reinforce the strategy and goals of the project. Sometimes that's in the form of a style tile or a mood board.

an example of possible refresh direction

One of three style tiles created for the Building 36 brand refresh, built with Photoshop

Screen Shot 2018-12-11 at 1.47.54 PM

Moodboard for a wedding experience design, built with Invision Boards

Sketching

After deciding a visual direction I sketch with pencil and paper or sometimes on a whiteboard when working with multiple designers.

open sketbook with logo ideas

Logo sketches for Inflexion logo mark

learning-experience

Illustration sketches for an e-Book

Sketch of a wedding website

Layout ideas for a wedding website

Creating the Design

Finally, I take to the computer to finish the designs. For interaction designs, I use Sketch, or Photoshop. For illustrations and graphics I use Illustrator and for print work I use InDesign.

Laptop with Caren Homecare Website on the screen

Caren Home Care Startup Launch Site

Building36-Website-Redesign-1024×614

Building 36 Website Redesign

Bauhaus-face

Bauhaus Inspired Smartwatch Concept

Cover

Motivis Learning Student Data eBook

Inflexion-screen

Inflexion Mobile App Concept

Crochet Well

Crochet Well Logo Design

wedding website design

Wedding Website Design

A stack of postcards that read Holiday open studios on a gray table

Western Avenue Holiday Open Studios Branding

Check out some of my work:

Let’s Connect: LinkedIn | Instagram | Medium | Dribbble

 © 2018 Sarah Croughwell