Visual Design

Whether its a postcard, a brand system or anywhere in between, visual design is a natural conclusion to design research and user experience efforts.

Design Research and Inspiration

Before sketching ideas I look for inspiration of examples that reinforce the strategy and goals of the project. Sometimes that's in the form of a style tile or a mood board.

an example of possible refresh direction

One of three style tiles created for the Building 36 brand refresh, built with Photoshop

Screen Shot 2018-12-11 at 1.47.54 PM

Moodboard for a wedding experience design, built with Invision Boards


After deciding a visual direction I sketch with pencil and paper or sometimes on a whiteboard when working with multiple designers.

open sketbook with logo ideas

Logo sketches for Inflexion logo mark


Illustration sketches for an e-Book

Sketch of a wedding website

Layout ideas for a wedding website

Creating the Design

Finally, I take to the computer to finish the designs. For interaction designs, I use Sketch, or Photoshop. For illustrations and graphics I use Illustrator and for print work I use InDesign.

Laptop with Caren Homecare Website on the screen

Caren Home Care Startup Launch Site


Building 36 Website Redesign


Bauhaus Inspired Smartwatch Concept


Motivis Learning Student Data eBook


Inflexion Mobile App Concept

Crochet Well

Crochet Well Logo Design

wedding website design

Wedding Website Design

A stack of postcards that read Holiday open studios on a gray table

Western Avenue Holiday Open Studios Branding

Check out some of my work:

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 © 2018 Sarah Croughwell