UX Research

Formative Research

  • One-on-one Interview
  • Ethnography
  • Field Study
  • Card Sorting
  • Collaborative Design
  • Content Analysis

Summative Research

  • Usability Testing
  • Heuristic Analysis
  • Survey Design
  • A/B Studies
  • SEO Analytics


At the end of each research effort, I create a deliverable (sometimes a bulleted list or an in-depth powerpoint) that reflects the process of the study, key findings along with supporting quotes or visuals and recommendations on how to move forward based on what was learned and the goals.

UX Design

Research Artifacts

  • Personas
  • Journey Maps
  • User Flows
  • Sitemaps

Interaction Design

  • Low-High Fidelity Wireframes¬†
  • Clickable Prototypes

Visual Design

  • Brand and Identity Systems
  • Editorial Design
  • Responsive Website Design
  • Mobile App Design
  • Digital Marketing Collateral
  • Print Marketing Collateral