Brew-ti-ful: Giving Craft Beer a Voice
A few weeks ago I got to chat with Ryan Habbyshaw of Loyal Union. He walked me through his design process for Mystic Brewing Company and Aeronaut Brewing as part of a series for AIGA Boston.
Before founding Loyal Ryan was at IDEO and Arnold Worldwide. He is able to bring his experience from advertising and product development to the design of beer.
Aeronaut and Beer as Community
Aeronaut was one of LOYAL’s first clients—where Ryan created the logo and the interior of the brewery. The logomark uses the counter of the “O” in Aeronaut to resemble a cantab. His use of negative space also illustrates an airship floating across a field.
HEADER GRAPHIC BY MARISA BOHLMANN